Samsung not same same

92% of Gen Z have an iphone. The generation known for its anti-conformity had all gotten attached to the same phone for some reason. So to make them consider something more individual, like a Samsung, we just showed them their worst nightmare - being part of the 'same same'.
Dir: Stephen Carroll

- Gold, Axis, Film Craft - Cinematography
- Silver, Axis, Film Craft - Direction
- Silver, Axis, Film - Cinema & TV
- Finalist, Axis, OOH
- Silver, AdFest, Film Craft
- LIA - Bronze, Direction
- Ciclope Festival - Finalist
- BestAds, Pick of the week

… and we reminded cinema goers to switch off their same same phones.

… then created a brutally simple OOH campaign showing how Samsung can help you cut through ‘same same’.

OOH team: Jimmy Williams & Jack McSwiney