Tourism Queensland:
A Movie Waiting to be Written:
A crowd-sourced movie storyboard, curated by screenwriter Craig Pearce (Great Gatsby, Moulin Rouge),
showing people if a destination is movie worthy, it’s holiday worthy.
- 7,604 unique scenes written
- 602,289 organic interactions
- 8.4 million PR reach.
Campaign Case Study
- Bronze Caples 2013 - Interactive Campaign
- Finalist Caples 2013 - Social Media Campaign
- Official Honouree, Best Social Media campaign: The Webbys 2014
- Finalist, The Branded Entertainment Awards
- In Book - Creative Review
- In Book - The Work
- Finalist ADMA (AC&E) Awards - Social Media Campaign
