More work

McDonald’s
Things just got feisty

With chicken burger sales down, Macca’s launched a new spicier range. We developed the new product name and identity, and made this fun film. Pow!

KITKAT:
Give the planet a break

80% of Aussies want to recycle, but most didn’t know that soft plastics can actually be recycled too. So we turned the iconic KitKat pack into an effective reminder, reworking the famous logo. With a total reach of 53,859,215, and the packs being shared by the Minister for Environment & Waste Management, we proved to Australians that KITKATs aren’t rubbish.

• APCO Winner - Packaging for Sustainability

• Finalist, AWARD Award

• Best Ads, Pick of the week

Schick: The Catwalk that keeps on giving
Australian-first Facebook LIVE activation that extended the Sydney Fashion Week catwalk by a few kilometres
to illustrate the extended confidence Schick razors provide.

- In Book, The Work 2017
- Pick of 2017, Campaign Brief

Australian Frontline Machinery: Creating a new brand from scratch
A new brand - AFM - from scratch, selling ex-military vehicles to the public with print, digital and OOH.

- 18% increase in average Land Rover prices in first 2 years
- 26% mailing list growth
- 41% increase in website traffic
- Lurzer’s Archive, In Book

Fuji Xerox: Your printer has something to tell you
A Kubrick-inspired film encouraging serious people at serious companies to switch to data-managed print solutions, resulting in a 356% response rate.

TVC shot entirely on a SmartPhone: Tourism QLD
A world-first TVC, shot entirely on the antiquated iPhone 3 with absolutely no post effects or grading,
because The Whitsundays needs no augmentation.

- Inspiration Award at the SF3 Smartphone Flick Fest
- 8.7% YOY increase in visitors

Birdseye: Fishing ARdventure
AR fishing game accessed via any Birdseye pack, transforming homes into an ocean world
so people can play while their fish is in the oven.

Rare Cancers Australia: Cancer is Cancer
A campaign educating people about ‘cancer discrimination’, because those diagnosed with a ‘rare’ cancer are forced to pay thousands of $ a month more for the exact same treatment that’s free for common cancers.

KITKAT: Break From The Ordinary
Launching KITKAT’s decadent new ‘Inspired by Chocolatory’ range. This film was re-made, shot for shot, in Dubai before being extended into a full series for the Middle East markets.

Australian Cherries: Spit Or Miss
Creation of a real, old-fashioned and slightly-gross board game to get people playing with their food for cherry season.

Volvo: Take Adventure With You
A print campaign for the XC60 SUV, encouraging people to get out there.

News Australia: Unlock Your Paper’s Potential
A Young Lions Print Finalist promoting digital news media.