KitKat:
Have AI Break

Gave the brand a chance to take its own advice, by putting down our pens and just using AI to create a campaign, with the kinds of lazy briefs you’d typically get from a marketing team. So the only finger we needed to lift was a chocolate one.

• Featured in the New York Times
  (https://www.nytimes.com/2023/07/18/business/media/ai-advertising.html)

• BestAds - Pick of the Day, Radio