KitKat: Have a bite
Making an ‘old’ brand idea relevant again, by triggering Gen Z to abandon an iconic brand ritual.‘
It made 2 minutes of mainstream news, and was named one of the year’s most Contagious campaigns.
- GOLD, Spikes Asia, Social Media
- Bronze, Spikes Asia, PR
- Silver, AWARD Awards, Social Media
- Bronze, AWARD Awards, Social Media
- Bronze, AWARD Awards, PR
- Bronze, AWARD Awards, PR
- Finalist, One Show, Social Media
- Finalist, One Show, PR
- Most Contagious Campaigns of 2021 List
- AdWeek Feature