Google:
Grand Prix-winning OOH Campaign
Launched Google voice search in Australia with lots of clever media thinking and almost 1,000 headlines to instigate searches everywhere, resulting in more than 1 million app downloads and a 15% increase in voice searching.
OOH Case Study
- GRAND PRIX - ADMA (AC&E Awards)
- Innovation Award - ADMA (AC&E Awards)
- Best Out of Home Campaign - ADMA (AC&E Awards)
- Highly Commended, Mobile Campaign - ADMA (AC&E Awards)
- Finalist, Outdoor Campaign - Spikes Asia
- Silver, Best Use of Mobile - APAC Festival of Media
- Silver, Best Engagement Strategy - APAC Festival of Media
We did a lot of really fun TV and digital video work for Google too.
30’ TVCs…
30’ TVCs with a music budget…
15’ YT Pre-rolls using existing content that took weeks of searching for…
Australian-first targeted TV ads reacting to the country’s biggest show
(we had to watch all the shows days before they aired so we could write the ads)…
And I really wish they’d approved these.